"We were fine with the creative execution of the brand and advertsing, but had struggled to articulate the over-riding brand strategy and architecture. We valued insight from a firm that 

"Our global positioning wasn't landing in the Australian market and we couldn't work out why. Nathan arrived at our first conversation with a more detailed competitive analysis than our own team had produced in six months — and a provocation that completely reframed how we thought about our entry strategy. Sharp, fast, and commercially rigorous."

"We'd tripled revenue in three years but we treated our brand like any start-up, as a logo and a tagline. We were more focued on the product. Nathan didn't just give us a strategy — he showed us exactly why our brand was leaving value on the table, and gave us an trajectory that could scale the business. What would have taken another agency three months took four weeks."

"I came into the business and immediately realised that the brand strategy - it's ambition and purpose, it's position and the roadmap either sat in the mind of the CEO, or was non-existant or was a disparate set of ideas and initiatives across the business.  Nathan provided me a clear strategy - we defined the brand, prioritised brand moves, and set out a brand trajectory and got everyone of the SLT on the same page.  We did it all in 4 weeks."

"I don't need another creative agency to pitch another 'big idea' to me. I needed someone with commercial insight to give me advice on the growth strategy of one of the brands in my portfolio. I didn't need a new tagline or ad campaign not grounded in strategic thinking. Nathan has the strategic credibility to talk to a board and the brand experience to set us on the right path to further expansion. I've used Nathan several times." 

"I knew our brand needed to be repositioned but I couldn't get the board to take it seriously as a strategic issue. Nathan gave me the language, the evidence, and the commercial framework to make brand a boardroom conversation. The Efficient Brand Frontier analysis changed how our CFO thinks about the portfolio entirely."